NAYZE MEDIA 4/13/2021 5:22pm(est)

Jaleel White, who is known to most people by the role he used to play on “Family Matters” as Urkel. The nerd next door, who was in love with Laura. Yeah, that Jaleel White, but anyway, according to Forbes Magazine (@forbes), Jaleel is now taking his talents to the Cannabis industry.

White partnered up with 710 Labs to create his own strain of weed called “ItsPurpl.” ItsPurpl features variants of the purple cannabis strain “Purple Urkel.” The brand is set to launch on April 20, 2021 (of course). The brand will begin its descent on the industry on dispensary shelves in California only. The brand hopes to expand around the globe eventually.

“The thing that always stood out to me was there was no clear leader for fire Purple weed. It made no sense to me, that no company of significance had claimed this lane, so why not me?”

White said, of his new business venture, and reason for getting into the industry.